Market Research

A literature review informed the scope of the demand market research within the Sunshine Coast, Moreton Bay, Logan/Redlands, Gold Coast and Brisbane areas.

Several demand streams were identified from the 2011 Census data including:

    1. Commuters – main employment outside of region they live in (esp. Brisbane metro). The data was further broken down into public / private sector workers and people who worked from home.
    2. Residents in region (LGA) who might find working in a Digital Work Hub appealing, including people who work from home. All 476 occupations are assessed and classified into high, medium and low potential, based on the following criteria (each rated 1-5):
      • The extent to which the occupation has flexibility in work location;
      • The extent to which the occupation can be classified as a knowledge worker;
      • The extent to which there is a requirement of interactivity with co-workers from the same organisation.

High potential is defined as an occupation with a score of 13 or more; medium potential from 10-12; and low potential less than 10.

  1. Business visitors – including domestic and international overnight visitors to each region.

Click on the commuter maps to view in more detail

Regional Work Commuters-01 Into Bris email


Interviews (June)

The second component comprised 45 interviews across the key potential target groups (employees/employers and self-employed people) to help understand the attitudes, opportunities and barriers of using Digital Work Hubs across the region.

  1. 24 in-depth interviews with targeted employees/contractors/consultants in the high-medium potential groups across each RDA area.
    • LGA residents who live and work in their LGA;
    • LGA residents who commute to work in the Brisbane metro area.
  2. 20 in-depth interviews with employers (spread throughout the study area, with a focus on Brisbane metro) who employ high-medium potential target groups.

Read the Demand Research Stage 2 – Interview summary report.

Economic modelling (September)

An economic impact analysis establishing the flow-on benefits to the local region including:

  • Savings and productivity improvements to the economy and regional development;
  • Transport savings;
  • Social impact on family and careers;
  • Greenhouse gas emissions;
  • Community – time savings and participation in community activities;
  • Direct and indirect contributions in terms of value add and employment.