The Project

Commuters in South East Queensland may soon have more choice over their work location thanks to new trends and emerging developments in workplace practices such as Digital Work Hubs (also known as smart work centres).

Digital Work Hubs are co-located office facilities equipped with the latest information and telecommunication technology, meeting room facilities, event space, kitchens and cafes.

During 2013, the Digital Work Hub Project examined the demand and supply opportunities of such centres in South East Queensland. The project was undertaken by five Regional Development Australia committees (Sunshine Coast, Logan and Redlands, Gold Coast, Moreton Bay and Brisbane).



Digital Work Hub


And, while the workforce continues to shift, traditional office settings will become as obsolete as fax machines and dial up internet. – (Forbes Magazine, 25 April 2013)


The Future of Regional Workspaces

Telework allows employers to scale down their expensive inner-city operations while offering flexible work-style incentives to attract the best staff. Many employees also enjoy successful careers and a work-life balance by regularly working from home once or twice a week.

Driven by the public and private sector, the Active Work Model encourages employees to choose their work locations, which includes dividing the working week between a central office base, a ‘smart work centre’, and at home.


Remote working from a Digital Work Hub has the potential to turn suburbs and regional areas into hotbeds of innovation and help talented workers collaborate together, significantly reducing urban congestion and pressure on infrastructure.

Digital Work Hubs are the counterpart to Coworker Spaces which have become popular in cities around the world, providing shared membership-based office facilities for urban freelancers, CBD-based self-employed knowledge workers and/or inner-city micro businesses. 




The Digital Work Hub concept started in 2008 as part of Amsterdam’s Connected and Sustainable Work Policy framework. The cities of Amsterdam and Almere collaborated with seven private organisations (large ICT companies, universities and property developers) to trial seven smart work centres around the city to reduce commuting.

As a result, the City of Amsterdam purchased 75,000 hours of desk time at accredited Smart Work Centres for their employees. This commitment led to the development of more than 120 accredited Smart Work Centres across the Netherlands by the end of 2011.

Seoul in South Korea, Singapore and cities such as Chicago in the United States now actively promote Smart Work Centres.

For more information about The Digital Work Hub Project contact RDA Sunshine Coast: [email protected]